I have recently come across a Burger King campaign that i am completely and utterly disgraced at;
Once again we can see that this set of advertisements is aimed directly at men. Many of us would have the most obvious question shouting at us right now, what on earth has sex got to do with selling a burger? Repeatedly the female form is used to present sexual poses to attract a male’s attention. We don’t even have to read the teaser phrases which are printed with the pictures. However, I can’t help but be shocked that ‘It’ll blow your mind away’, ‘It just tastes better’ and ‘She’ll tell you size doesn’t matter, she’s lying‘ could even be acceptable. This is a tremendous play on words like never before.
One huge matter that I find very disturbing is that its not only adult males who will see these advertisements, young children will also see them showing that recurrently, companies only care about one thing; making money.