As I am coming to plan my Design Discourse essay, I have been looking into many books to find information to support my findings. Although most of us already know what is written in these books, it is still shocking to see and hear. Naomi Wolf in ‘The Beauty Myth’ states “Given few role models in the world, women seek them on the screen and the glossy page”. From a feminists point of view, this is quite horrific to hear. Although most of society blatantly does desire to be like the women which are displayed in magazines and advertisements, this is only because this view is pushed upon us on a day-to-day basis. In the book Provocateur, by Anthony J Cortese, it is stated “Women are constantly held to this unrealistic standard of beauty. If they fail to attain it, they are led to feel guilty and ashamed. Culturual ideology tells women that they will not be desirable to, or loved by, men unless they are physically perfect”. I could not agree more with Cortese as we are constantly made to believe that we are all flawed, and should seek to be the ‘perfect’ woman on the page in front of us. However, there are still many of us out there who are still somewhat affected by this pressure, but will go out of our way to make sure we do not conform to this ‘idealistic woman’. This leads me to several questions; ‘should WE be the role models that there seems to be so ‘few’ of out there? Who’s to say we cannot do this? However the reality is that the media is so strong that we automatically become the suppressed minority.
Stay tuned to hear more about my feminist point of view!
If you want read more about these problems and issues discussed here;
Cortese, A. J. (2004). Provocateur: Images of women and minorities in advertising. Lanham, Oxford: Rowman and
Wolf, N. (1991). The Beauty Myth. London, United Kingdom: Vintage.